Factors to Consider for a Great Web Design

1. Look and Feel of the website
Theme (color combination, selection of images, font styles), Simplicity, Consistency in Layout, Spacing

2. Navigation
Easy navigation, Longer descriptive text link, Logical and Classified

3. Content
Search engine friendly, Relationship of texts and images/photos

4. Usability
Browser and OS compatibility, Less-clicks-to-access-pages