Design Rockstar

1. What we write will go back to us – we need to assume high-level responsibility of what we write as it may backfire on us (positively or negatively). You are what you blog.
   
2. Competitors are always watching us – While we want to highlight what we do, competitors may look out for what we might be missing and take advantage about an idea
3. Theft of idea - We may decide of course of what we want to write or keep until a certain time period. The idea of publishing our business roadmaps is a great vision-booster and a high-scoring PR strategy, but might also be an opportunity for others to steal the idea.
4. Frequency of blogs – we must maintain a regular schedule of when shall we blog. If we’ll have regular visitors, they will always look for what’s new. It will also affect our SEO.

You need a blog to advertise your business (or to advertise yourself); period… But let me elaborate 5 reasons how your business can benefit from a blog:

1. Media Mileage – Internet has become one of the first options of Press to research for what they want to publish. Your ‘library’ of articles could lead you to wider exposure, larger market. Discoveries nowadays mostly came from blogs.
2. Customer Relations – You can blog about how happy you are working with a certain client. You exclaim it to the world how you value them. In turn, you develop a stronger professional relationship and the possibility of working together again and again is boundless.
3. SEO (Search Engine Optimization) – The more you blog, the higher your visibility growson the internet. Blog is your venue for ‘updates’ or self-proclaimed ‘press-releases’ which Google, Yahoo and other search engines look for to rank in their pages. Unlimited reach.
4. Highlight Your Expertise – Regular blogging highlights your expertise in the industry. You can position your business as (one of) the leader in the pact.
5. Instant Feedback – The essence of blogs is to invite readers to leave comments – those you will take as constructive criticisms to improve if there’s something to, or to continue doing what we do best that satisfies them.