Friendster, the social network powerhouse in South East Asia for a time (115 million members; 75 million of them in Asia), is going into another direction.
They call the change, Project Neutron. Basically, MOL Global (the Malaysia-based company that acquired Friendster), is transforming Friendster into a social gaming portal over the next three to six months. It will offer virtual currencies to be used to purchase online goods, games and apps.
However, from the report of Philippine Star, it is most likely to develop itself into a Social Shopping website with the games just upfront.
Will this bold move reincarnate the brand or lead them to the finish line? Or should they call this an Advergaming Portal instead?
(Original image courtesy of: http://picsdigger.com/image/51281f12/)
