StumbleUpon is the latest social network that had undergone a face lift. A totally new website design, logo, and additional features welcomed me to my most preferred social bookmarking site today.
It's landing page has become graphical but neat. Basically the huge blocks are (categories of) interests. If Facebook asks, "What's on your mind?," and Twitter asks, "What's happening?," In the new StumbleUpon design, it asks, "What would you like to explore?" And you select from any of those 30 cool blocks of images - interests. So the other categories that we normally do not notice on the previous design now comes in equally inviting 'call to action'.
The toolbar, StumbleBar, is also minimally designed - and is more lightweight to the eye. It makes searching and stumbling handy.
The Profile Page is neat and orderly. Your eyes are glued only on Your Likes - you basically have a wall of all you 'liked'. You can show all, or filter photos, videos and certain interests. And if you have about hundreds or thousands of likes already, you can Stumble your own Likes through a sticky button just below your profile photo. Cool huh!
The 'Discover' Page gives you more specific and drilled-down interests.
The newest feature is the "Channels". On your Profile page, there's a link on the left sidebar and on the lowermost of the right sidebar. Channels are equivalent to 'Brand Pages' - these are streams made by brands, businesses or celebrities.
Only after few minutes of exploring the new design, it feels like I will be staying longer on the site, and will be visiting more often - and not just be contented stumbling via my browser toolbar. Congrats SU! I like it. You win at usability. You champ at user-experience!
